Twitter trends began as a way to shed light on popular conversations. It’s interesting to know that one topic can now spread across the world in real-time, and Trends help us discover which of those topics are paramount on a global scale.
As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them. Last week we began to slowly roll out a new feature called Local Trends to expose what people are talking about on the state and city level, and today we’ve fully launched so everyone can use it.
The big events that come up around the world will always become a global conversation, but what about the big events that only happen in your world that only matter to those around you? Or the slight differences in the way Californians perceive an event, like Obama’s election victory, versus those São Paulo, Brazil?
Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We’ll be improving this feature over time to provide more locations, languages, and data through our API.