Twitter has been growing by leaps and bounds around the world. Mobile has always been a focus for us—starting with SMS which lead to the 140 character limit. People everywhere should be able to access Twitter without friction or confusion. Careful analysis of the Twitter user experience in the iTunes AppStore revealed massive room for improvement. People are looking for an app from Twitter, and they’re not finding one. So, they get confused and give up. It’s important that we optimize for user benefit and create an awesome experience.
We’re thrilled to announce that we’ve entered into an agreement with Atebits (aka Loren Brichter) to acquire Tweetie, a leading iPhone Twitter client. Tweetie will be renamed Twitter for iPhone and made free (currently $2.99) in the iTunes AppStore in the coming weeks. Loren will become a key member of our mobile team that is already having huge impact with device makers and service providers around the world. Loren’s work won the 2009 Apple Design Award and we will eventually launch Twitter for iPad with his help.
As we work to provide the best possible Twitter experience on all of the major mobile platforms, momentum will increase dramatically. Millions more active, engaged, mobile users means more opportunities for all of us. Developers, services, and publishers will be able to leverage the Twitter iPhone and iPad applications to create additional innovative tools and integrations for users. We’ll have more specific information on this once Loren is officially on board. In the meantime, please join us in welcoming Loren to the Twitter team.