At the end of the Super Bowl last weekend, we launched Twitter’s first-ever Ad Scrimmage competition. For a week following the game, Twitter users headed to adscrimmage.twitter.com for a chance to view and vote via Tweet for their favorite Super Bowl ads. And today, the results are in! Congratulations to Samsung’s #votefornote campaign.
In decreasing order of the percentage of the vote they earned, these are the runners-up:
- Disney #avengersad
- H&M #beckhamforhm
- Mars/M&Ms #VoteMsBrown
- Kia #KiaBigGameAd
You can view all the winning ads here.
This year’s Super Bowl was one of the biggest sports events ever experienced on Twitter and the ads are a big part of what drives the conversation. There’s more info on the Twitter Ads Blog about the program and the winning campaign.