Earlier this summer, we introduced the ability to expand Tweets to see content previews, photos and videos right within a Tweet. At that time, we were working with a small group of partners. Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream — on twitter.com, as well as Twitter for iPhone, Android and BlackBerry.
When you click a Tweet that contains a link to a partner site, the Tweet will expand, and you’ll be able to see more content directly within it. Here are some examples; we’re working to offer even more options.
Amazon lets you view product descriptions, prices, ratings and reviews within a Tweet. It also offers the option to include the @username of the seller, so buyers and sellers can connect directly on Twitter.
CNN makes it possible for you to experience strong moments of the US presidential debate right on Twitter. Not only does CNN display video clip within the Tweet, but also live statistics about reactions.
Music applications like Soundcloud let you preview songs that others are sharing on Twitter. Soundcloud even lets you ‘like’ a song, or share it via Twitter, Facebook, Google+ or email right from the Tweet.
With Fandango, you can see trailers and videos of the hottest movies out in theaters, view Path photos shared on Twitter, or decide whether or not to take your umbrella with you by checking out Tweets with links to The Weather Channel. You can even use Tweets to shop — expand a Tweet with a link to Topfloor to view videos for their sales.
From personal blogs like The Modern Nomad to nonprofits like Crowdmap to large publications, such as National Geographic (which displays its renowned beautiful photos within a Tweet), there are now more than 2,000 examples that demonstrate what’s possible within a Tweet. By providing more information in Tweets, we hope to help you more easily find exactly what you’re looking for — right here on Twitter.
For more information on how to participate in this program and show more content in Tweets that link to your site, visit our developer site.
Posted by Sylvain Carle - @froginthevalley