Starting this Friday, we’re proud to be a part of #FEED, a new community experience at SXSW. #FEED will bring together the best of SXSW into a ten-day interactive exhibit showcasing Twitter’s advertising and technology partners. Located at the Austin Museum of Art at the Jones Center and produced in partnership with Learned Evolution, the gallery will feature a series of digital installations that send content and data into visual works of live art, powered by Twitter’s API.
Our goal in bringing #FEED to SXSW is to highlight our partners and the supporting role Twitter plays in connecting people with brands, technology, and art — and to one another. Brand and technology partners participating in #FEED include Samsung Mobile, Mozilla, Rdio, SoundTracking, Hype Machine, MadPad, Soundcloud, Instagram and more.
#FEED art installations will feature commissioned works by some of the world’s leading interactive artists including RJD2, Eclectic Method, Yes Yes No, Com Truise, Araabmuzik, RAC, and Madeon. Each installation will leverage Twitter’s powerful platform for engagement to deliver a unique experience and a custom live feed of curated multimedia content related to SXSW using hashtags, Tweets, geotags, photos, videos, RSS, SMS, and more.
As the presenting partner of #FEED, @SamsungMobileUS will provide free trials of the Galaxy Note, a superphone that allows new ways to capture, create and share in a personal and emotional way. The Galaxy Notes will each be installed with Sonic Notify, a real-time, interactive presence-aware application integrating every installation at #FEED. Mozilla will present a demo of Collusion, their experimental add-on for the Firefox browser, and digital music service Rdio will keep the music going strong with a public nighttime music event at the intersection of all three SXSW Festivals on Tuesday, March 13th.
#FEED is an official SXSW lounge, and is open to badge holders from 10 AM to 6 PM CT each day of the conference. For the full ten-day #FEED program lineup, visit feed.learnedevolution.com or download the program guide. And of course, follow @FEED for real-time updates.