This year, the superhero-themed Premios Juventud (Youth Awards) show on Univision will join forces with Twitter. With Twitter as their superpower, fans will be able to have their voices heard through their Tweets.
Premios Juventud is a show powered entirely by fans, who vote for the nominees and winners. This year, for the first time, viewers get to determine who will go home with the honor of being crowned the best dressed star of the night. As fans tweet #MejorVestido with the name of their favorite star to hit the show’s special blue carpet, Univision’s social media correspondent will let viewers know who’s in the lead. Fans will be able to save the day and choose the ‘flyest’ supergirl and superman on the blue carpet.
What if you could have the superpower to talk to your favorite performers on their biggest night? Univision is using Twitter to make that possible. All week, fans have been tweeting their questions for the stars with the hashtag #PJPregunta. When the stars make their trip down the blue carpet tonight, they’ll be asked questions straight from the fans.
Music duo Chino y Nacho encourage their fans to submit questions:
A fan wants to know when she can expect new music from the group — hopefully she’ll find out tonight:
With so much happening out on the blue carpet, you wouldn’t want to miss the buzz backstage. You can get a behind the scenes glimpse of rehearsal this week by following @PremiosJuventud, and get a sneak peek at what’s in store for the show. And be sure to check out the VIPs attending the show tonight with this list to see how they’re enjoying the big night.
All night, super-fans tweeting with the hashtag #PremiosJuventud may see their Tweets displayed live during the broadcast. If you’re having a viewing party, be sure to tweet a picture of it with hashtag #PJfoto as well.
Don’t miss out on any of the action; tune into Univision at 7pm ET/ 6pm CT/ 7pm PT and follow the conversation from @PremiosJuventud and #PremiosJuventud. During this year’s Premios Juventud show, the fans will be heard, and the stars will be listening — and Twitter’s the only superpower you need.
Posted by Grace Chu Lee, TV Parternships Team (@gracelee)