From @Deadmau5 collaborating with one of his Twitter followers to @theRealXtina (Christina Aguilera) taking questions in advance of her single release for #YourBody, some of the most exciting moments in music on Twitter happen when our favorite musicians talk directly to their fans. It turns out that artists have their own musical icons, too — and now you have a chance to listen in on conversations between some of the most exciting women in music, brought to you by the GRAMMYs.
Every year, the GRAMMYs telecast is given an official name that captures the theme for the evening. Last year, it was “We Are Music”, and included a live-tweeting cast of all-star talent from myriad genres and @TwitterMusic. For the 2013 GRAMMYs, the link between Twitter and music’s biggest night is stronger than ever: the official title of the show will be #TheWorldIsListening.
To kick off this collaboration, the GRAMMYs are bringing music fans their first #TheWorldIsListening campaign, a series of intimate Q&As between ten pairs of artists. Fans can drop in on conversations between incredible women in the recording industry, ranging from GRAMMY-award-winning music icons (many times over) like Reba McEntire to indie artists like Sharin Foo of the Raveonettes.
The GRAMMYs will host this series of artist-to-artist Q&As exclusively on Twitter with support from our own @TwitterMusic. You can follow the conversations via each artist’s account (full schedule and list of @ handles is below), or by following @TheGrammys.
The conversations kick off today (Dec. 18) and run throughout the week:
12/18 11AM PST @nervomusic > @bonniemckee
12/18 12PM PST @Halestorm > @OfficialITM
12/18 4PM PST @speak_true (Melissa Etheridge) > @serenaryder
12/19 TBD @lucyhale > @bridgitmendler
12/19 11 AM PST @theraveonettes > @matesofstate
12/19 11 AM PST @saraevansmusic > @raelynnofficial
12/19 1PM PST @kelly_clarkson > @reba
12/20 TBD @sofiofficial > @kerlimusic
12/20 11 AM PST Alison Sudol aka @afinefrenzy > @joywilliams of The Civil Wars
12/20 5PM PST @mirandalambert > @sherylcrow
Posted by Tatiana Simonian (@tatiana)
Head of Music