Just six weeks ago we officially closed our acquisition of MoPub. Since then, the team has been busy getting settled in their new home with Twitter as they continue to deliver the best mobile advertising product to publishers.
And now, our MoPub colleagues have just announced the ability to run native ads through the MoPub Exchange.
Twitter Ads have been native since the very first Promoted Tweet in June 2010. We believe ads that are native to the user experience drive higher engagement and ultimately greater value for users and marketers alike. For MoPub publishers, a native ad may not mean a Promoted Tweet; it’s whatever feels native in each individual app. And today, the MoPub team is enabling app publishers to programmatically deliver native ads in their mobile apps.
For more information about MoPub’s native ad offering, check out the MoPub blog.