Experimenting with new ways to tailor ads

Starting soon, we will be experimenting with a way to make ads on Twitter more useful to our users in the United States by displaying promoted content from brands and businesses they’ve shown interest in. Users won’t see more ads on Twitter, but they may see better ones.

How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable email address (a hash) or browser-related information (a browser cookie ID). We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine’s Day deal. This is how most other companies handle this practice, and we don’t give advertisers any additional user information.

While we want to make our ads more useful, we also want to give users simple and meaningful privacy options. Simply uncheck the box next to “Promoted content” in your account settings, and Twitter will not match your account to information shared by our ad partners for tailoring ads. This is the only place you’ll need to disable this feature on Twitter.

And because Twitter supports Do Not Track (DNT), Twitter will not receive browser-related information from our ad partners for tailoring ads if users have DNT enabled in their browser.

Visit our Help Center for more information about these options, and check out the short update to our Privacy Policy under Third Parties.