Vine videos have become their own six-second art form, but they are also increasingly being used to tell a data-driven story or give more impact to a statistic or group of numbers.
Pushing one powerful number or fact is a perfect use of Vine, as evidenced in this six seconds from the Department of Health.
But as we saw during the 2013 NBA Finals, the data-driven messaging also works for issues that most would consider non life-or-death (die-hard hoops fans aside).
Pushing one powerful number or fact is a perfect use of Vine
As the series progressed to a seventh and deciding game, some storylines began to emerge, from LeBron James’ on-court wardrobe to a relative no-name lighting it up on the court and on Twitter. So with Twitter’s own Ian Padgham (@origiful), we looked at some of those numbers and had a little fun ourselves. These three Vine videos are the result.
Introducing Danny Green:
The battle for Tweets:
Our three tips when making data-driven Vine videos:
- Keep it simple: one big number is enough for each one
- Make the idea behind the video memorable – but don’t over-complicate it. Does it support the story?
- Remember Vine’s unique ability to loop – people will watch this again and again so try to create something that circles seamlessly