#ThankYouSachin: BCCI makes Twitter history with India’s hero


Fans all over the world took to Twitter to say #ThankYouSachin, honoring cricket legend Sachin Tendulkar (@sachin_rt) as he finished his storied, 24-year career.

A partnership between The Board of Control for Cricket India (@BCCI), Twitter (@TwitterIndia) and Digigraph (@digigraphme) gave people their own piece of this historic moment, with digitally autographed photos sent to everyone who tweeted #ThankYouSachin to @BCCI during the sportsman’s final test series.

The #ThankYouSachin campaign has generated more than 3 million Tweets, according to BCCI. And the Digigraphs themselves have been viewed more than 4 million times.

From Indian to global icons, the world tweeted to @sachin_rt with fondness.

 And perhaps the most iconic tweet of all was that from the captain of the Indian national cricket team, Mahendra Singh Dhoni (@msdhoni).

Fans were able to tweet directly from some of India’s top sports and news websites, with a widget built by Pulse Live (@pulselive) for this moment.

ESPNCricinfo (@ESPNcricinfo), Yahoo Cricket (@YahooCricket), Cricbuzz (@cricbuzz), Sportskeeda (@Sportskeeda), Wisden India (@WisdenIndia), Hindustan Times (@htTweets) and DNA (@dna) all took part in this historic campaign.

Perhaps the real success of the #ThankYouSachin campaign lay in its comprehensive integration into the world television feed, fueling an engaging broadcast and compelling second-screen experience on Star Sports (@StarSportsIndia).

And amidst the roar of the crowd, Sachin tweeted, straight from the heart.

Now this is the most retweeted Tweet of all time in India. Leaving us with only three words to say: Thank you, Sachin.