A partnership between The Board of Control for Cricket India (@BCCI), Twitter (@TwitterIndia) and Digigraph (@digigraphme) gave people their own piece of this historic moment, with digitally autographed photos sent to everyone who tweeted #ThankYouSachin to @BCCI during the sportsman’s final test series.
The #ThankYouSachin campaign has generated more than 3 million Tweets, according to BCCI. And the Digigraphs themselves have been viewed more than 4 million times.
From Indian to global icons, the world tweeted to @sachin_rt with fondness.
Saluting you @Sachin_RT on your last Test match. Thanks for all the wonderful cricket you’ve shown us over the last 25 years, we’ll miss you— Mick Jagger (@MickJagger) November 13, 2013
And perhaps the most iconic tweet of all was that from the captain of the Indian national cricket team, Mahendra Singh Dhoni (@msdhoni).
Fans were able to tweet directly from some of India’s top sports and news websites, with a widget built by Pulse Live (@pulselive) for this moment.
ESPNCricinfo (@ESPNcricinfo), Yahoo Cricket (@YahooCricket), Cricbuzz (@cricbuzz), Sportskeeda (@Sportskeeda), Wisden India (@WisdenIndia), Hindustan Times (@htTweets) and DNA (@dna) all took part in this historic campaign.
Perhaps the real success of the #ThankYouSachin campaign lay in its comprehensive integration into the world television feed, fueling an engaging broadcast and compelling second-screen experience on Star Sports (@StarSportsIndia).
And amidst the roar of the crowd, Sachin tweeted, straight from the heart.
I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best.— sachin tendulkar (@sachin_rt) November 13, 2013
Now this is the most retweeted Tweet of all time in India. Leaving us with only three words to say: Thank you, Sachin.