We talk to a lot of leaders of small- and medium-sized businesses. We hear about the challenges of being time- and resource-constrained, and specifically how those constraints affect their ability to properly integrate technologies, such as Twitter, into their ongoing marketing efforts.
It’s with those goals in mind that today we’re announcing a joint effort with Chase, which will give its four million-plus small business customers — including Business Banking, Ink® from Chase credit card and Chase Paymentech™ — access to research, best practices, and small business-focused workshops to better understand how to use Twitter to grow.
As part of this collaboration, Twitter will award $1 million in free Twitter advertising credits exclusively to Chase’s eligible small business customers in the United States. Credits will be awarded in $100 increments for Twitter’s Small Business advertising platform, which became available to all U.S. businesses in April 2013. Details about the special advertising credit program for Chase small business customers will be available by early fall.
Starting this week, customized Chase and Twitter content will be shared via the new @ChaseSmallBiz
Twitter account, as well as at local events around the country exclusively for Chase small business customers. The first event will be tomorrow, June 11th, in New York City. To stay up-to-date on the conversations during the event, be sure to follow the #ChaseSocialBiz hashtag.
Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content. We’ll be posting videos, infographics, white papers and a how-to guide developed by Chase and Twitter to help small businesses learn more about the value of Twitter.
Russ Laraway, @RussLaraway
Head of Small Business, Twitter