A new free resource from General Assembly

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As a small business owner or employee, you often wear multiple hats at your company, and your time and resources can be scarce. Today, we want to tell you about a new series of short videos from education company General Assembly (@GA). These videos offer a quick and easy way to learn the fundamentals of Twitter Ads, so that you can invest more time in driving results for your business.

In these videos, you’ll learn how to:

  • create an effective Twitter content strategy
  • integrate Twitter Ads into your overall marketing mix
  • connect with your target audience on Twitter
  • bid effectively in the Twitter Ads auction
  • use campaign analytics to optimize your ad performance

To watch the series, visit the General Assembly website, and then tell us about your most successful campaigns by tweeting to @TwitterSmallBiz.