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Figure skater Jason Brown exuberantly live-tweets women’s programs

Friday, 21 February 2014

There’s sharing your Olympic experience, and then there’s American figure skater Jason Brown (@JasonBSkates).

Since helping #TeamUSA claim the bronze medal in the free skate team event on February 9 and taking 9th place individually in the free skate five days later, Brown returned to the ice to live-tweet the women’s figure skating short program and free skate on Wednesday and Thursday, respectively.

The enthusiasm he exhibits while skating has translated seamlessly to his live-tweeting, which fueled massive engagement. As a result of the two days of live-tweeting, Brown gained 6,120 new followers and drew 10 times as many Retweets (17,762) and 5 times as many favorites (18,611) as the week prior, according to Twitter internal data. This Tweet alone has received more than 15,000 Retweets.

Here is a custom timeline of Brown’s Tweets from Wednesday’s short program:

Brown sent this appreciative Tweet afterwards and saw dozens of responses from fans thanking him for live-tweeting. One Tweet suggested he be a commentator in the future; others asked him to live-tweet again. He tweeted that he would be more than happy to do more.

Here is a custom timeline of his Tweets from Thursday’s free skating program:

Do you know of other innovative uses of Twitter? Write to mediablog@twitter.com.