Hoop fans unite for the #NBAAllStar game


During Sunday’s telecast of the #NBAAllstar Game on @NBAonTNT (7:50-11:40 p.m. ET), @NBA fans from around the globe cheered on the best players in the world by sending more than 2.5 million Tweets about the game, the @Pharrell pre-game performance and halftime show.

Whether they turned to Twitter to discuss All-Star regulars @KingJames, @KDTrey5 and @swish41, or to chatter about younger stars such as @Paul_George24, @StephenCurry30 and @KyrieIrving, the crowd was all over the action of the East 163-155 victory over the West. Here are the moments that generated the biggest peaks of Twitter conversation (measured in Tweets per minute, or TPM) during the game:

As these moments unfolded on live TV, fans around the world tweeted about the top players, including the #KiaAllStarMVP@KyrieIrving, who finished the game with 31 points and 14 assists. Here are the most-mentioned players during the game telecast:

For a detailed analysis of how the live broadcast performed on Twitter, the Nielsen Twitter TV Rating will be available Monday at 1 p.m. ET. This report includes data on the number of unique Twitter accounts that tweeted about the games (in the U.S.) and the live reach of the program (impressions).

Of course, the game was the culmination of a great weekend in New Orleans. From Friday’s #BBVACompassRisingStar and #SprintCeleb games to Saturday’s #SearsShootingStars, #TacoBellSkills, #FootLockerThree and #SpriteSlam competitions, there was plenty to talk about before and during the big showdown. You can find Tweets from all of the All-Stars on this Twitter list and Tweets from the entire weekend by star players, fans, celebrities, the @NBA and @NBAonTNT in this custom timeline:

The second half the @NBA season starts up on Tuesday. To make sure you don’t miss any of the action, follow this list of NBA teams, this list of @NBAonTNT and @NBATV broadcasters and writers, and this list of @NBAESPN broadcasters and writers.