One year ago, we launched the Twitter Ads API in order to create a diverse ecosystem of partners that could enable marketers to achieve greater ROI through Twitter Ads. Since then, we’ve expanded this network of partners beyond advertising alone, and today we’re pleased to introduce a new name for our entire suite of partners: The Twitter Marketing Platform Program. This program includes our Ads API partners as well as those in measurement and targeting.
The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients’ direct response, branding, and live initiatives across multiple verticals. A couple of examples:
“Twitter Ads have become a necessary channel for brands, achieving direct response, branding and real-time marketing goals. For example, we used Promoted Tweets to increase retweet volume 60 percent in the days running up to the launch of a national network sitcom. For a major high-end retailer, we yielded a 61 percent improvement in direct-response ROI by implementing third-party DFA data. And for a major auto manufacturer during the Super Bowl, we synced a campaign with TV commercials to increase engagement rate 220% while lowering the cost-of-engagement by 40%.”
– Laura O’Shaugnessy, CEO and co-founder of SocialCode
“Becoming a Twitter API partner has been a game-changer for Kinetic, boosting the company’s growth rate while providing our clients with an entirely new level of sophistication and audience segmentation. For example, leveraging the API for TV-targeting in combination with our proprietary analytics and multivariate testing platform has allowed us to yield 5x improvements in engagement rates and a 250%+ lift in ROI metrics on average. It has been our privilege to help our clients – brands like H&M and M&M Mars – become true believers in the power of the Twitter platform.”
– Don Mathis, CEO of Kinetic Social
To learn about the range of services our Marketing Platform Partners provide, and all about our Certified Partner Program that has been in place since 2012, visit The Twitter Partner Marketplace. We hope this hub will help you easily identify the best resources to achieve your marketing goals on Twitter.