The @Suns joined forces with Fox Sports Arizona (@FOXSPORTSAZ) and NBA TV (@NBATV) and hosted three rounds of celebrity live-tweeters to engage with fans and boost overall Twitter conversation. Former Super Bowl MVP @Kurt13Warner, @AZCardinals all-pro wideout @LarryFitzgerald and two on-air personalities (@LeighEllis and @jeskeets) from The Starters joined the conversation to live-tweet games.
The Suns coordinated the live-tweeting with the broadcast by including pre-game calls to action and on-air hits throughout the game. They encouraged fans to participate in the conversation on Twitter by tweeting questions and joining in on the celebrities’ color-commentary. Comparing these four examples of live-tweeting to the average without showed an overall 18 percent increase in authors and a 34 percent increase in Tweets throughout the game.
Check out our custom timeline of some highlights from the three live-tweeted games.
Warner, former quarterback and Super Bowl XXXIV MVP with the @AZCardinals, appeared on the Suns’ pre-game show on March 28 and told the audience that he would be tweeting during the game. He encouraged fans to tweet with him and ask him questions.
The @Suns also tweeted to tell their fans that Warner was live-tweeting from US Airways Center in Phoenix and they should join the conversation.
He did an on-air hit with Fox Sports during the first quarter, appearing on screen to encourage fans once again to tweet with him to support the Suns. His username and the #AskKurt hashtag were also displayed in a graphic on air.
In all, @Kurt13Warner gained three times as many followers as his daily average and drew five times as many overall mentions that day.
There were 870 mentions of the #AskFitz hashtag.
That day, @LarryFitzgerald saw 42 times more Retweets and 16 times more favorites than his average day. Overall his account had three times more mentions than usual.
Skeets and Ellis
The live-tweeting from #TheStarters TV show and podcast would not have been possible without the endless efforts of both NBA TV and guests from #TheStarters. NBA TV produced a two-minute segment for the Suns broadcast as part of their collaboration with #TheStarters, the Suns and Fox Sports Arizona prior to tip-off. Co-hosts J.E. Skeets and Leigh Ellis live-tweeted on April 12 during an away game for the @Suns against the @dallasmavs.
Fox Sports also promoted the live-tweeting, displaying the two usernames and hashtag in a graphic on screen, as you can see from this @jeskeets Tweet:
Both Skeets and Ellis saw boosts in engagement and followers as a result. @jeskeets gained 15 times more followers than the average day, while @LeighEllis had 39 times more favorites and a whopping 97 times more Retweets than usual. The hashtag #TheStarters was mentioned more than 2,000 times.
All data references are based on Twitter internal data.
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