Today, we’re happy to announce that we’ll be teaming up with Yahoo! JAPAN to make Twitter Ads available to small and medium-sized businesses (SMBs) in Japan.
Under this new partnership, Yahoo! JAPAN will serve as a reseller and integrate Twitter Ads into its existing ad platform, making it simple for thousands of SMB clients to create Promoted Tweets and Promoted Accounts campaigns directly within its Yahoo Campaign Management Tool of Yahoo! JAPAN Promotion Ads. Since Yahoo! JAPAN is one of the strongest online media and advertising players in Japan, we’re excited about this approach to expand our SMB business into this key market. We’ll work with Yahoo! JAPAN to launch the joint solution soon.
This partnership is an important milestone for Twitter in our efforts to bring Twitter Ads to advertisers big and small across the globe. A year ago, we launched our self-serve ads platform to all SMB advertisers in the U.S., enabling them to amplify their organic Twitter presence and engage with the right audience. Late last year, we rolled out Twitter Ads to all SMBs in the UK, Ireland and Canada after making significant improvements to our targeting and measurement tools based on advertiser feedback. Along the way, we’ve seen how Twitter Ads have helped thousands of SMBs grow their network of engaged followers, connect with the right customers, and most importantly, drive measurable business results.
We’re excited to partner with Yahoo! JAPAN to take another major step forward in expanding the global scope of our SMB business.