When the new NBC drama Chicago PD
(@nbcsvu) andChicago Fire
(@NBCChicagoFire) — joined in the fun to support the latter’s spin-off.
The coordinated effort between the network, shows and talent led to a cross-promotion that both engaged the audiences of the existing shows and fueled awareness of the new show. The trio of live-tweeting accounts helped drive 46,418 Tweets about @NBCChicagoPD, seen 2.9 million times by 751,000 people, according toNielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide
Cross-pollinate your followers
When promoting the live Tweet, the show accounts chatted with each other over Twitter, showing a sense of community and camaraderie.
This leveraged the Twitter followings of existing shows to raise awareness about a new show on the network — and, in Chicago Fire’s case, a spin-off with some of the same characters.
Live-tweet your show — and then the next show on your network
When @NBCSVU finished live-tweeting its own show from 9-10 p.m., it to watch the @NBCChicagoPD pilot by staying online to live-tweet it, another useful way to take advantage of a show’s fan base and promote crossover appeal.
When @NBCSVU finished live-tweeting its own show from 9-10 p.m., itencouraged viewers to stay on NBC
to watch the @NBCChicagoPD pilot by staying online to live-tweet it, another useful way to take advantage of a show’s fan base and promote crossover appeal.
Enlist other show’s talent to join your live-tweeting
Throughout the hour-long live-tweeting the three show accounts provided commentary, photos, quotes and compliments
So was Derek Haas (@popcornhaas), a co-developer of the show, who even mentioned cast members.
When the live-tweeting was over, the shows and casts thanked their viewers for tuning in.
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