Case Study: Bleacher Report

@BleacherReport, a division of Turner Sports, is a leading digital destination for team-specific sports content and real-time event coverage, reaching over 44M monthly unique users (according to January 2015 comScore data) across a combination of their web and mobile properties. Bleacher Report is also one of the largest publishers on Twitter, and their editorial teams create hundreds of pieces of content per day to provide fans with the most comprehensive, personalized experience for their favorite teams and topics across all major sports.

With hundreds of contributors creating and curating video and written content in real time on a daily basis, Bleacher Report needed to empower their newsrooms to monitor large volumes of news sources, both internationally and locally, and across a wide spectrum of sports beats. With the huge volume of players, writers, sports fans and other sources on Twitter, it became clear that Twitter could become a key piece in Bleacher Report’s overall content discovery and editorial strategy.

“Our editorial team relies on the Twitter Analytics Dashboard to measure and optimize our content’s performance, and helps us make programming decisions in real time.”

Bennett SpectorSr. Director, Bleacher Report, Media Lab, Bleacher Report

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