Holiday shoppers and Twitter: data-driven tips to boost your sales


Whether you say “Happy holidays” or “Merry Christmas,” whether it’s summer or you’re buried in a blizzard, whether you’re an online shop or a neighborhood brick-and-mortar — the upcoming shopping season is your chance to connect with active shoppers and drive end-of-quarter sales.

To help you make the most of this global opportunity, we worked with Millward Brown to survey consumers around the world about their gift-buying habits.* Here’s what they had to say, along with some relevant tips to help you plan your Twitter strategy:

#TweetTip 1: Don’t wait to be asked! Tweet out gift ideas regularly using photos, videos, and Vines to showcase your products to your followers.

#TweetTip 2: Your Twitter followers are an incredibly valuable community. They’re ready to purchase and spread the word about your products to their followers. Grow your global audience now with a followers campaign so you can easily share your seasonal promotions and offers with them later.

#TweetTip 3: A website clicks campaign is the best way to share your seasonal sales with your followers and Twitter users who don’t follow you (yet!). You can target users based on their interests, other accounts they follow, keywords, and more.

#TweetTip 4: Website Cards let you showcase product photos and make it easy for you to send people through to your site. When creating Cards for your website clicks campaign, include a Twitter-exclusive code or offer in the “headline” section.

@CompassGear demo Tweet

You can plan ahead for important moments, such as #BlackFriday and #CyberMonday, but remember that many people will start shopping now and others will be waiting until the very last minute. Armed with these tips, you’re ready to have your most successful holiday season yet. What are you waiting for? Visit today to get started.

*We surveyed 1550 consumers (across the US, Europe, Latin America, Australia and New Zealand) who use Twitter at least once a month and are involved with holiday shopping.