Launched in April 2012 in Rio de Janeiro, Brazil, Easy connects passengers to taxi and private drivers through the click of a button inside the Easy app. Over the past few years, Easy has grown to provide taxi services in 30 countries and 420 cities, across Latin America, Asia and Africa.
As Easy expanded to serve multiple markets, it encountered significant challenges around fraud control and user account validation. As the app’s popularity grew, the company also began to encounter problems with the app not always allowing users to book rides, costing them both revenue as well as degrading the user experience. To help address these challenges, Easy chose to use Fabric’s platform to manage crash reporting, analytics and user authentication.
Fabric was eventually able to help Easy reduce cases of user fraud by 80%. Instead of having to negotiate agreements with SMS services in each region served, Fabric provided a unified SMS solution which saved Easy $20,000 USD a month.
The suite of Fabric components was a clear choice for us. Not only were we able to significantly ease user authentication with Digits, we learned more about our customers through Answers and have built a more performant app thanks to Crashlytics.Juliano MartinezGlobal Product Manager at Easy
Read the Easy case study for more details.