Case Study: How NDTV uses Fabric and Twitter tools

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NDTV is a leading digital media and commercial broadcasting network based in India which produced India’s first 24-hour news channel, “Star News”, and operates multiple channels providing news and business coverage in both Hindi and English. The network has expanded its footprint through a number of subsidiaries including NDTV Convergence, its digital media arm to exploit the synergies between television, internet and mobile and controls all NDTV websites, including NDTV.com.

Having launched NDTV.com, the company expanded into mobile to better exploit the synergies between television, Internet and mobile. NDTV had created four distinctive apps to mirror the variety of digital content they provided on the web and through television - NDTV News, NDTV Cricket, NDTV profit and Gadgets 360. With each of the four apps for both Android and iOS, NDTV had the sizeable task of managing app uptime and maintaining a high quality user experience while integrating content from across the web into the apps.

NDTV chose to use components from Fabric, Twitter’s mobile development platform, to improve uptime, monitor analytics, embed tweets and streamline login.

Thanks to Fabric we have been able to create a remarkable experience for users both on the web and through our apps.

Kawaljit Singh BediCTO, NDTV Convergence

Read the NDTV case study to learn more.