From e-commerce brands to fashion bloggers; B2B companies to mobile app startups — small businesses are leveraging Twitter in creative ways.
For our most recent #TweetHour, we went straight to the source to uncover expert Twitter tips from small businesses that are doing innovative things on Twitter: digital agency @3QDigital representing the e-commerce brand @mvmtwatches, B2B business @Greenhouse’s Inbound Marketing Manager @suazie, and fitness company @Onnit.
Throughout the chat, small businesses chimed in with their favorite tips and tricks. Missed out on the action? Take a look at this recap to learn how other small businesses are finding success on Twitter.
What’s the value of Twitter for your business?
A2. Twitter let’s us connect easily with wedding businesses and readers alike. Adding a personal touch to our communication ? #TweetHour— Ultimate Wedding Mag (@UltimateWedMag) August 31, 2016
A3. Before posting - we ALWAYS consider what our target market and followers want & need to hear #tweethour— Altrincham HQ (@altrinchamhq) August 31, 2016
Want more Tweet inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged.
Why did you decide to use Twitter Ads in your social media strategy?
A4. Ads let us reach net-new Twitter users and be targeted. We wanted to make sure we were attracting the *right* people. #TweetHour— Suzanne Holloway (@suazie) August 31, 2016
A4: We have found that the audiences we are targeting on Twitter respond very well to any sales that we run. #TweetHour— 3Q Digital (@3QDigital) August 31, 2016
What’s one key to success for launching an effective Twitter Ads campaign?
A5. Testing copy variations - don’t assume! Let the platform A/B test and tell you which messaging resonates! #TweetHour— Suzanne Holloway (@suazie) August 31, 2016
A5: Segment your Mobile and Desktop campaigns. We often find that they perform very differently. #TweetHour— 3Q Digital (@3QDigital) August 31, 2016
What’s your favorite Twitter feature and why?
Need a little inspiration on how to use polls? Here are four ways to incorporate Twitter polls into your content strategy, illustrated by examples from businesses around the world.
Follow us @TwitterBusiness and keep an eye out for the #TweetHour hashtag for details on our next chat. Want more marketing tips from small businesses? Check our success stories to learn how other small businesses have achieved their goals.