Tune in this week and watch what’s happening at #SXSW


Every year, South by Southwest (SXSW) overtakes the city of Austin, attracting more than 50,000 people who spend the week engaging with interactive media, new music, films, and attending sessions to spark creative and professional growth. Can’t go this year? Not to worry, we’ll be bringing the best of SXSW to you on March 10-14.

For more than 20 years, #SXSW has been the place where new bands, films, and startups launch and get noticed. We’ll be there to let you know what’s hot at the event, to unearth the top trends, and bring the best of SXSW right to you.

Live from SXSW

On March 10, 11, and 12, Mashable will bring SXSW to you via “The Mashable Show,” which will stream exclusively on Twitter. The 90-minute show will air live from the Mashable House at SXSW at 1pm EST/10am PST and feature Mashable Executive Editor Jessica Coen, Mashable Social Editor Tracey Edouard, comedy writer/performer Kerri Doherty, and Sesame Street’s Cookie Monster.

Tour Austin in Periscope 360

To bring you closer to the action and your passions, join our irreverent Niche creator tour guides who will be broadcasting live during the event via Periscope 360. They’ll give you a personal, interactive tour of the sights and sounds of Austin and show you what’s happening on the ground. Get ready for the hilarious comedy stylings of Miel Bredouw (@miel); the tech-savvy Judner Aura, aka @UrAvgConsumer; and writer, director, and performer Aaron Chewning (@AaronChewning).

Video interviews with celebs and influencers from the Twitter House

The Twitter House will be a hub of activity during the event with celebs, musical acts, industry influencers, and brands stopping by to record videos with us and share thoughts, discoveries, and ideas. Follow @Twitter, @TwitterMovies, @TwitterTV, @TwitterMusic, and @TwitterMktg during the week and the official #SXSW event hashtag, too.