The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

New shopper behavior research: Twitter’s role in the retail path to purchase

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We analyzed Twitter chatter to help retailers understand how users navigate the purchase process, and what drives them to buy.Read more…

MoPub video ad spend grows 243% in 2014

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Since MoPub introduced video ads on MoPub Marketplace nearly two years ago, many companies have declared 2015 to be the “year of video ads” with U.S. programmatic video advertising spend estimated to hit $3.8 billion in 2016. However, for mobile app publishers, this only rings true when there is real revenue to support these claims.Read more…

New analytics homepage and quick promote now available

A new analytics homepage and quick promote now available on twitter.comRead more…

#MarchMadness 2015: The best ways for brands to Tweet the tournament

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Data, tips and tools to help brands Tweet effectively throughout the NCAA men’s basketball tournament.Read more…

Influencer Q&A: @AstraZeneca’s Ryan Billings on why healthcare companies need a social-first mindset

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How a global pharma company benefits from social listening on Twitter.Read more…

Q4 Marketplace Report: premium brand spend comes to mobile programmatic

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Reflecting data from over 170 billion monthly ad requests and more than 1 billion unique visitors, the MoPub Marketplace found premium brands delivering the majority of spend during the holidays.Read more…

Introducing partner audiences

Today, we’re excited to announce partner audiences, a new way for advertisers toRead more…

How brands fit into #TheDress on Twitter

We studied how brands joined the global conversation about #TheDress to give you these tips for reacting to trends in real time.Read more…

SocialCode: Marketers win through an always-on mix of organic and Promoted Tweets

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Twitter Ads API partner SocialCode shares tips for how brands can leverage the real-time nature of Twitter to drive better resultsRead more…

How brands used Promoted Video on Twitter during the #Oscars

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The massive Oscar audience became a canvas for a variety of creative campaigns.Read more…

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