The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

A new way to promote mobile apps to 1 billion devices, both on and off-Twitter

We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange.Read more…

Arby's: Always-on listening, engagement our secret to success on Twitter

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It starts with what our customers are saying.

Social listening is the foundation to our approach on Twitter. As our new CMO Rob Lynch says, “Our guests engage with our brand via social media in real time and around the clock. We need to be constantly listening for opportunities to jump in and join the conversation.”

That’s why we monitor brand terms closely and watch real-time trending topics. We notice when there’s a high volume of Tweets about turnovers during an NFL game and are ready chime in at the right moment.Read more…

Now available: Hispanic TV conversation targeting

In light of the adoption we have seen with TV conversation targeting for English- language television shows in the U.S., we’re expanding this feature for Spanish- language television in the U.S.Read more…

Behind the Tweet: @JCPenney’s #TweetingWithMittens

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JCPenny’s director of social and mobile, Sean Ryan, details the company’s Super Bowl Sunday #TweetingWithMittens campaign.Read more…

Introducing Promoted Accounts in search

Twitter is a platform built around live public conversations that happen as events unfold in the world. One of the best ways for users to discover what’s happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest.Read more…

Introducing the Marketing Platform Program

One year ago, we launched the Twitter Ads API in order to create a diverse ecosystem of partners that could enable marketers to achieve greater ROI through Twitter Ads. Since then, we’ve expanded this network of partners beyond advertising alone, and today we’re pleased to introduce a new name for our entire suite of partners: The Twitter Marketing Platform Program.Read more…

New offline sales impact offering: measure vehicle sales from Promoted Tweets

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In August 2013 we announced the ability to quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods brands in the U.S. Today, through our continued partnership with Datalogix, we’re pleased to introduce offline sales impact for U.S. auto advertisers to measure actual vehicle purchases from their Twitter audience.Read more…

@JaguarUSA wins #AdScrimmage 2014; more top Super Bowl hashtags

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Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair.Read more…

TV x Twitter: New findings for advertisers and networks

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People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season’s finale of “Pretty Little Liars” with a record-breaking 1.9M Tweets (as measured by Nielsen’s SocialGuide) it’s clear that TV and Twitter are better together.Read more…

The value of a Twitter follower for small and medium-sized businesses

When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets — they also take actions that benefit your business.Read more…

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