The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

How brands used Promoted Video on Twitter during the #Oscars

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The massive Oscar audience became a canvas for a variety of creative campaigns.Read more…

Enhancements to conversion tracking for web

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Conversion tracking for web is a key tool for performance marketers to drive advertising success on Twitter. Today we are pleased to announce the global availability of two enhancements — support for transaction values and key conversion tags — that help you get even greater value out of your Twitter investment.Read more…

A faster way for SMBs to promote Tweets

Our quick promote feature lets you reach more potential customers in a few clicks.Read more…

Promote content on and off Twitter - now syndicating Promoted Tweets

We’ve been thinking a lot about how we can take the rich canvas of the Promoted Tweet and extend it beyond Twitter, to all the places where Tweets go today. That’s why we’re pleased to announce our firstRead more…

McDonald’s wins inaugural #TopSpot competition on Twitter during Super Bowl XLIX

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From the coin toss to the post-game wrap up, #SB49 saw advertisers bring their creative firepower to Twitter as they looked to drive conversations during yesterday’s thrilling game between the @Patriots and the @Seahawks.Read more…

A guide to Twitter Promoted Video

Six ways advertisers can use Promoted Video to drive video views and increase purchase intent.Read more…

#Influencer voices: How Pepsi brings events to life with Twitter

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Simon Lowden, CMO of Pepsi Beverages North America, talks about bringing entertainment events to life with Twitter.Read more…

#Influencer voices: How GE designs marketing moments with Twitter

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General Electric CMO Beth Comstock talks about using Twitter to connect and inspire.Read more…

How Kohl’s used Twitter trivia to stand out on Black Friday

A behind-the-scenes look at Kohl’s successful Black Friday trivia campaign.Read more…

Influencer Q&A with Heineken: how #SparkMyParty delighted holiday partygoers

How Heineken used a holiday contest on Twitter to generate more than a million impressions and a 10.2% engagement rate.Read more…

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