The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Introducing new audience insights for brands

We’re pleased to announce new enhancements to the audience insights dashboard. Starting today, advertisers can access key insights about the people they reach with ad campaigns and through tailored audiences. These aggregated insights, provided by Twitter data and Twitter Official Partners Datalogix and Acxiom, offer valuable information about user demographics, interests, purchasing behavior and more.

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Six plays for driving website conversions on Twitter

Six actionable tips to improve your conversions on Twitter.

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How #CannesLions played out on Twitter

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Highlights from the 2015 #CannesLions International Festival of Creativity.

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#LoveWins: How brands responded on Twitter

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How brands on Twitter connected with their followers during the historic SCOTUS ruling on marriage equality.

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#CannesLions: Niche creators @Pinot and @KhoaPhan discuss what makes a strong brand partnership

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Two Vine artists tell us what they love about Vine, and how they work best with brands.

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#CannesLions: Niche creators Robby Ayala and Sara Hopkins on making engaging brand content for millennials

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Two Niche content creators explain why major brands hire them to influence millennial consumers on Twitter, Vine and Periscope.

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#CannesLions Q&A: Twitter’s Chris Moody explains the #PowerOfNow

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Learn how lightning and solar energy act as metaphors for conversation patterns on the platform, and what that means for marketers.

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#E32015 on Twitter: how top publishers got gamers Tweeting

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Last week, more than 50,000 people descended on Los Angeles for @E3, the world’s most anticipated games trade show where publishers showcase never-before-seen products and announce new computer, video and mobile titles. At the same time, a much larger and more global community of gamers gathered on Twitter around #E32015, Tweeting about the hottest upcoming releases and their favorite gaming gadgets.

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Six plays for brands on Periscope

Here are six ways brands are using Twitter’s new live-streaming app to engage audiences.

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First #Twitter4Auto events inspire – and trend – in Detroit and LA

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Recap of research and client success stories from #Twitter4Auto events

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