The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Now globally available: objective-based campaigns, reports and pricing

Last year, we launched an easier, more effective way for advertisers to create and optimize their ad campaigns, and only pay for the actions that are aligned with their marketing objectives. After seeing strong results in beta, we’re excited to offer objective-based campaigns, reports and pricing to all advertisers globally, starting today.

Here are a few highlights from our beta test:Read more…

New research: Twitter users love to watch, discover and engage with video

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Our latest research shows video on Twitter fuels discovery and engagement.Read more…

Welcoming TellApart to the flock

We’ve agreed to acquire TellApart, a leading marketing technology company providing retailers and e-commerce advertisers with unique cross-device retargeting capabilities. Read more…

New measurement and buying tools through DoubleClick coming soon

We’re pleased to announce two new initiatives we’re developing with Google to help better serve advertising clients across both companies.Read more…

New research: Four ways to build summer movie buzz on Twitter

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Our newest study, commissioned from Nielsen, shows that Twitter plays a key role in summer movie discovery. Read more…

Twitter Ads are now available to small and medium-sized businesses in Indonesia

Our self-service ad platform is now available in Indonesia. Read more…

How brands are Tweeting during #MarchMadness

Learn how brands from @Acura to @CapitalOne are making the most of the @NCAA tournament on Twitter. Read more…

Influencer Q&A with @Relativity: Why a movie studio uses Twitter to launch trailers

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Three movie studio executives on how they use Twitter to build buzz. Read more…

Influencer Q&A: How @AARP wins the moment on Twitter

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How @AARP engages new audiences around events and news on Twitter Read more…

New shopper behavior research: Twitter’s role in the retail path to purchase

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We analyzed Twitter chatter to help retailers understand how users navigate the purchase process, and what drives them to buy. Read more…

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