The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Welcoming TellApart to the flock

We’ve agreed to acquire TellApart, a leading marketing technology company providing retailers and e-commerce advertisers with unique cross-device retargeting capabilities. Read more…

New measurement and buying tools through DoubleClick coming soon

We’re pleased to announce two new initiatives we’re developing with Google to help better serve advertising clients across both companies.Read more…

New research: Four ways to build summer movie buzz on Twitter

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Our newest study, commissioned from Nielsen, shows that Twitter plays a key role in summer movie discovery. Read more…

Twitter Ads are now available to small and medium-sized businesses in Indonesia

Our self-service ad platform is now available in Indonesia. Read more…

How brands are Tweeting during #MarchMadness

Learn how brands from @Acura to @CapitalOne are making the most of the @NCAA tournament on Twitter. Read more…

Influencer Q&A with @Relativity: Why a movie studio uses Twitter to launch trailers

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Three movie studio executives on how they use Twitter to build buzz. Read more…

Influencer Q&A: How @AARP wins the moment on Twitter

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How @AARP engages new audiences around events and news on Twitter Read more…

New shopper behavior research: Twitter’s role in the retail path to purchase

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We analyzed Twitter chatter to help retailers understand how users navigate the purchase process, and what drives them to buy. Read more…

MoPub video ad spend grows 243% in 2014

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Since MoPub introduced video ads on MoPub Marketplace nearly two years ago, many companies have declared 2015 to be the “year of video ads” with U.S. programmatic video advertising spend estimated to hit $3.8 billion in 2016. However, for mobile app publishers, this only rings true when there is real revenue to support these claims.Read more…

New analytics homepage and quick promote now available

A new analytics homepage and quick promote now available on twitter.com Read more…

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