The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Asked and answered: three important questions for marketing in a connected world

Industry experts share their perspectives at our recent #TwitterForTech event

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How to make your DR Tweet copy more effective

Our recent study of over 3,000 Promoted Tweets revealed insights into crafting effective direct response Tweet copy that drives more response.

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New research: 8 ways early tech adopters use Twitter

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

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Optimize campaigns at scale using Twitter Ads editor and ad groups

Learn how to optimize at scale using ads editor and ad groups in our latest Twitter Flight School course.

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The Twitter Awards: recognizing those who #GoLive best

We’re honoring and rewarding the brands, partners, and agencies who #GoLive best.

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Optimizing campaigns with conversion lift reports

Direct response marketers can now better understand how their Twitter Ads campaigns impact cross-device conversions

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Tips for engaging live: how automakers used Periscope at #NYIAS

How two major auto brands used Periscope to connect with fans and debut their newest models at the 2016 New York International Auto Show.

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Website conversion tracking and remarketing made easier and more flexible

Introducing the universal website tag — a single code snippet for optimizing campaigns and reaching audiences on Twitter.

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A guide to event targeting on Twitter

Six best practices for using event targeting to connect with live audiences during major events.

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10 ways marketing changed with Twitter

The top 10 ways marketing has changed on Twitter over the past 10 years

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