The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Best practices: Using Sign in with Twitter to link customer accounts

Knowing your customers on Twitter is a key step to creating rich service experiences and building deeper relationships. Our Sign in with Twitter tool provides a useful way to build those connections.

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Applying event targeting to #Rio2016 and each Olympic sport

As the Olympics approach, event targeting can help you quickly tap into conversations around Rio 2016 (or any other non-Olympics sports).

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Introducing Twitter Dashboard

We’re introducing a new app to help small and medium businesses make the most of Twitter.

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New research: How brands can connect authentically with fans on Twitter during #Rio2016

The 2016 Summer Olympics are the first Summer Games since 1996 to be live in the same time zone as the United States. This offers US brands a unique experience to connect with customers.

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MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq, an industry-leading platform for ad fraud detection. Our partnership is an investment to heighten supply quality across the more than 45,000 mobile apps and over 450 billion monthly ad requests on MoPub Marketplace.

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Your free pass to #GoLive with unskippable creativity at Cannes Lions

Join Twitter as we #GoLive to bring you unskippable creativity all week from Cannes Lions.

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Introducing emoji targeting

We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17, we’re excited to announce the availability of emoji keyword targeting for Twitter Ads!

According to the Oxford Dictionary, the 2015 Word of the Year was none other than:

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New movie marketing research reveals Twitter Ads deliver increased ticket sales

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To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

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Best practices: using Direct Messages for customer service

We’ve pulled together six best practices from the top businesses providing support on Twitter to show how they’re using Direct Messages to provide incredible service to customers.

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Introducing Twitter Insiders

Twitter enables agencies to tap into real audiences for live research in the US.

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