The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Drive more scale for your performance campaigns with Twitter

The Twitter Audience Platform is now generally available to all advertisers in all regions.

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6 plays to build your brand: video and social solutions for marketers

Download the Twitter Ads Video and Brand Playbook for detailed insights and best practices on building your brand on Twitter.

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New research: The value of influencers on Twitter

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Research shows the measurable effect influencers have on branding campaigns and reveals just how much influencer Tweets are driving consumers’ purchasing decisions. Accounts to follow: @JoinNiche

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Asked and answered: three important questions for marketing in a connected world

Industry experts share their perspectives at our recent #TwitterForTech event

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How to make your DR Tweet copy more effective

Our recent study of over 3,000 Promoted Tweets revealed insights into crafting effective direct response Tweet copy that drives more response.

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New research: 8 ways early tech adopters use Twitter

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

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Optimize campaigns at scale using Twitter Ads editor and ad groups

Learn how to optimize at scale using ads editor and ad groups in our latest Twitter Flight School course.

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The Twitter Awards: recognizing those who #GoLive best

We’re honoring and rewarding the brands, partners, and agencies who #GoLive best.

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Optimizing campaigns with conversion lift reports

Direct response marketers can now better understand how their Twitter Ads campaigns impact cross-device conversions

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Tips for engaging live: how automakers used Periscope at #NYIAS

How two major auto brands used Periscope to connect with fans and debut their newest models at the 2016 New York International Auto Show.

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