The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

New research: How brands can connect authentically with fans on Twitter during #Rio2016

The 2016 Summer Olympics are the first Summer Games since 1996 to be live in the same time zone as the United States. This offers US brands a unique experience to connect with customers.

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MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq, an industry-leading platform for ad fraud detection. Our partnership is an investment to heighten supply quality across the more than 45,000 mobile apps and over 450 billion monthly ad requests on MoPub Marketplace.

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Your free pass to #GoLive with unskippable creativity at Cannes Lions

Join Twitter as we #GoLive to bring you unskippable creativity all week from Cannes Lions.

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Introducing emoji targeting

We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17, we’re excited to announce the availability of emoji keyword targeting for Twitter Ads!

According to the Oxford Dictionary, the 2015 Word of the Year was none other than:

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New movie marketing research reveals Twitter Ads deliver increased ticket sales

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To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

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Best practices: using Direct Messages for customer service

We’ve pulled together six best practices from the top businesses providing support on Twitter to show how they’re using Direct Messages to provide incredible service to customers.

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Introducing Twitter Insiders

Twitter enables agencies to tap into real audiences for live research in the US.

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Connecting with Game Enthusiasts for #E32016 and Beyond

Learn what an active, highly engaged user group gaming enthusiasts are on Twitter and how you can use Twitter to connect with and convert this valuable audience segment prior to #E32016.

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Testing Promoted Tweet Carousel

We are now testing Promoted Tweet Carousel with select marketers globally. Promoted Tweet Carousel is a new ad unit that helps marketers tell their brand’s story using Tweets from the brand or users.

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Now Available: new automation tools for premium pre-roll on Twitter

Today we’re announcing support for Video Ad Serving Templates (VAST) through select Ads API partners.

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