Promoted Tweets allow brands to spread their message in ways that engage users and drive conversations about their products. Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when someone clicks, retweets, replies to, or favorites your Promoted Tweet. In addition, impressions on Retweets are free and can amplify the reach and cost-effectiveness of your campaign many times over.
For Steven Spielberg’s and J.J. Abrams’s much anticipated sci-fi thriller, Super 8, Paramount Pictures was challenged with a modest marketing budget in a summer full of huge blockbusters. Their goal: quickly increase awareness and ramp-up box office results for opening weekend.
As part of our industry presence during Advertising Week in New York, Twitter has curated a photographic exhibit to showcase a few of the people and organizations that are changing the world, one Tweet at a time. The exhibit contains a series of dramatic photographic images combined with historical Tweets that tell powerful stories of ‘doing good’ and the role that Twitter has played in amplifying those efforts.
It’s Advertising Week in New York, when the industry’s leaders come together to share ideas, innovation and inspiration - in person and, undoubtedly, on Twitter. Today we are adding to the conversation with the launch of our Twitter advertising blog and the @TwitterAds account.