Since our beginning, Twitter has been committed to giving back through community involvement and social responsibility. When we launched our advertising platform in April 2010 with Promoted Tweets, we started with just six advertisers — and two charities. Since then we’ve offered 501(c)(3) non-profits a way to participate through an ongoing pro-bono program that grants them Promoted Tweets and Promoted Accounts. To date, more than 50 organizations worldwide have received pro-bono ads amounting to over $300,000 worth of donated advertising on our platform.
Earlier today we announced a new version of Twitter that makes it easier for users to discover what’s happening now. As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.