The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: 2012

More search options, and keeping up with trends

Every day, millions of people use Twitter search to understand what’s happening in real time. Search is also where we debuted the very first Promoted Tweets back in April 2010, and it remains a great way to reach a relevant audience with your content. Today, we are excited to bring a number of targeting improvements to Promoted Tweets in search results.


#Tweet4Good this holiday season and support @RedCross

Being a force for good is at the heart of Twitter’s mission as a company.


‘Tis the season to tweet: Tips for nonprofits and faith-based organizations

The holiday season is a time for family, friends and celebration. It’s also a time for giving. According to Network for Good, over 30% of all contributions to nonprofits and charities in the United States occur in the month of December. 


#SmallBizSat 2012

Started in 2010, Small Business Saturday (#SmallBizSat) encourages holiday shoppers to patronize local, independently-owned U.S. businesses on the Saturday of Thanksgiving weekend, after Black Friday (#BlackFriday) and before CyberMonday (#CyberMonday).


Twitter supports Shop Small and #SmallBizSat with $1 million free advertising credits

Since we launched Twitter Ads for small business in February, thousands of U.S. business owners have used Twitter advertising to quickly gain new followers, reach new customers and drive more traffic.


Twitter and Compete study: How Tweets impact online shopping

Did you know the first brand on Twitter was a retailer? 


Gender targeting for Promoted Products now available

We’ve frequently heard from marketers that you’d like to be able to target your Promoted Products campaigns by gender. It’s a tough feature for us to pull off since we don’t ask people to share their gender on Twitter, and some people don’t identify themselves by gender anyway. Further, we’re not aware of any “male” or “female” businesses or organizations. 


How Tweets influence political donations: New Twitter study with Compete

In August, nearly two million Tweets were being sent every week about the presidential candidates. Last Wednesday night, the first 2012 presidential debate sparked more than 10 million Tweets and became the most tweeted event in U.S. politics.


How real-time brands adapt to the moment on Twitter

Today, more than half of Twitter users follow six or more brands. This offers businesses a unique opportunity to engage people on Twitter in real-time conversations. During our “Building a Real-Time Brand” session at #AWIX, we shared some examples of how marketers are adapting campaigns to the moment and driving powerful results.

P&G’s Tide listens for brand-relevant conversations


IAB MIXX Awards: Five digital trends marketers need to know

Every year during Advertising Week, The IAB MIXX Awards celebrate that powerful intersection where technology meets creativity. As a judge for this year’s awards, I had the honor of discussing and debating some of the industry’s most impressive campaigns to help select the winners, which were unveiled at last night’s gala. A few common themes emerged after reviewing over 100 entries across 27 categories. These are some of the trends that translated into digital bronze, silver and gold for many of the MIXX finalists: