We’ve frequently heard from marketers that you’d like to be able to target your Promoted Products campaigns by gender. It’s a tough feature for us to pull off since we don’t ask people to share their gender on Twitter, and some people don’t identify themselves by gender anyway. Further, we’re not aware of any “male” or “female” businesses or organizations.
Today, more than half of Twitter users follow six or more brands. This offers businesses a unique opportunity to engage people on Twitter in real-time conversations. During our “Building a Real-Time Brand” session at #AWIX, we shared some examples of how marketers are adapting campaigns to the moment and driving powerful results.
P&G’s Tide listens for brand-relevant conversations
Every year during Advertising Week, The IAB MIXX Awards celebrate that powerful intersection where technology meets creativity. As a judge for this year’s awards, I had the honor of discussing and debating some of the industry’s most impressive campaigns to help select the winners, which were unveiled at last night’s gala. A few common themes emerged after reviewing over 100 entries across 27 categories. These are some of the trends that translated into digital bronze, silver and gold for many of the MIXX finalists:
With 400 million Tweets occurring every day throughout the world, consumers and brands on Twitter have a unique opportunity to listen and engage in a variety of topics and conversations. As marketers invest in opportunities to connect with users through Twitter’s Promoted Products, we are focused on delivering tools to help brands measure and understand the value of those campaigns.
It’s day two at Advertising Week and our favorite little blue bird has been all over town. On screen after screen, he’s appeared alongside #AWIX session hashtags - a reflection of how real-time conversations at this industry event are happening on Twitter.