The Cannes Lions Festival of Creativity, arguably one of the advertising industry’s most important events of the year, is underway in the south of France. While festival attendance is at its highest of all time —up from 9,000 registered delegates in 2011 to almost 11,000 this year— the global conversation on Twitter has grown significantly too.
Starting today, you’ll notice we’ve updated the design of Twitter’s little blue bird. From now on, this new bird will be the universally recognizable symbol of Twitter. There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.