The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: August 2012

Interest targeting: Broaden your reach, reach the right audience

Twitter brings you closer: Closer to people, to world events, to professional athletes, musicians, laureates, and world leaders — whatever your interests are. Our advertising products use this real-time interest graph to deliver relevant Promoted Tweets and Promoted Accounts to our over 140 million monthly active users. As a marketer, you’ve been able to extend reach and amplify messages by targeting users who share interests with your current followers.

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#Election2012: Five tips for Twitter advertisers

The political conversation on Twitter is in full swing with nearly two million Tweets sent about the presidential candidates every week. That’s a significant increase in political Tweets since the last presidential election. In fact, the total number of Tweets sent on Election Day 2008 represent only about six minutes worth of Tweets today.

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