The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: 2013

Conversion tracking for Twitter Ads

It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and engagements from Promoted Tweets so they can properly optimize their campaigns. Conversion tracking is available to all advertisers starting today.

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Announcing Promoted Accounts in Timeline

In 2010, we launched Promoted Accounts to help users discover businesses and people of interest, and to help advertisers build a highly engaged audience of Twitter followers.

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B2B Influencer Q&A: "Twitter gives ADP a powerful competitive advantage"

ADP, Inc. (@ADP) provides cloud-based business process solutions to about 620,000 organizations in more than 125 countries. As the company’s Director of Social Media, Chelsea Marti helped ADP become a first mover on Twitter in the HR industry. We asked her to share lessons learned about using Twitter to drive B2B thought leadership and leads.

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An update from MoPub and Twitter

Just six weeks ago we officially closed our acquisition of MoPub. Since then, the team has been busy getting settled in their new home with Twitter as they continue to deliver the best mobile advertising product to publishers.

And now, our MoPub colleagues have just announced the ability to run native ads through the MoPub Exchange.

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Introducing Broad Match for Keyword Targeting

Earlier this year we launched keyword targeting in timelines, which allows Twitter advertisers to connect with an audience based on keywords mentioned in their Tweets and the Tweets they engage with. Since then, many advertisers have leveraged this tool to reach users with the right intent, at the right moment, and in the right context.

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"Killing Kennedy" captures record ratings and engagement with TV ad targeting

How do you get people to care about a story that’s been told and re-told for 50 years? One network relied on the power of TV x Twitter.

The TV moment

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More relevant ads with tailored audiences

In July we previewed a way to tailor ads for users and a way to drive better performance for our advertisers. After testing this for several months, today we are announcing the global availability of tailored audiences—a new way for advertisers to define your own groups of existing and potential customers, and connect with them on Twitter with relevant messages.

How does this work?

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UK retailers make a splash on Twitter as Christmas nears

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With Christmas gift shopping now in full flow in the UK we’ve taken a look at how some of the UK’s largest retail brands are using Twitter this year.

The combination of Twitter and retail is a story of significant growth in 2013. Mentions of eight of the UK’s biggest retailers on Twitter are up by around 45% year-on-year, according to data from Topsy.

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Target spreads brand love through Vine

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Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. This internal agency gives Target the ability to move quickly and innovate from within the company across nearly every channel, including signage, packaging, print and digital.

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Age-screening improvement for alcohol brands

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on Twitter.com, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before.

Here’s how it works:

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