This week, our Washington Twitter team convened a #TwitterDC event for advertisers, associations, issue advocacy groups, nonprofits and agencies to share lessons learned from the U.S. presidential election.
In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them grow. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.
Every year, the Consumer Electronics Show (CES) brings tech lovers closer to the hottest new gadgets about to hit the market. But technology that gets unveiled in Vegas, doesn’t stay in Vegas. It gets tweeted.
Platforms like Twitter have redefined the relationship between advertisers and their audiences. Today, anyone on Twitter can engage a brand in real-time conversations and even help spread a brand’s messages. In fact, with every reply, favorite or Retweet, Twitter users drive earned media for businesses that can make a big impact on ROI over time.