Monday, October 14, 2013 | By Christine Lee (@chrstnelee), Product Manager, Twitter Ads team [16:27 UTC]
Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
Monday, October 7, 2013 | By Jonathan Stringfield (@JDStringfield), Ad Research [16:09 UTC]
Throughout the year, and especially during the holidays, Twitter brings people closer to a particular passion: shopping. According to Crimson Hexagon, holiday shopping conversations increased in 2012 by 30% over the previous year. Buzz on Twitter peaked around key shopping dates, as you see here:
Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.
Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.