The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: October 2013

Open for business in Australia

Last week, we officially kicked off Twitter’s operations in Australia, inviting clients and partners to join us in Sydney to talk about the platform and our sales and partnerships efforts here.

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Now available: Scheduled Tweets

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.

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Study: Twitter’s influence on holiday shopping

Throughout the year, and especially during the holidays, Twitter brings people closer to a particular passion: shopping. According to Crimson Hexagon, holiday shopping conversations increased in 2012 by 30% over the previous year. Buzz on Twitter peaked around key shopping dates, as you see here:

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Agency Influencer Q&A with Stacy Minero: The best content focuses on consumer needs

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Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.

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How humour on Twitter was key to success for @ArenaFlowers

Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.

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