One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on Twitter.com, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before.
Earlier this year we launched TV ad targeting for US advertisers, which broadens the reach and power of a brand’s television advertising by extending the brand message to Twitter users who we believe have been exposed to the same TV ads.
Holiday shopping has become a competitive sport for many Americans. Last month, a new study detailed the increasing influence Twitter has on these shoppers. With two of the season’s biggest shopping days just weeks away, we partnered with DB5 to give marketers more specific insights into the minds of Black Friday and Cyber Monday shoppers.
Wednesday, November 13, 2013 | By Christine Cuoco (@christinecuoco), Brand & Agency Strategy [22:07 UTC]
Suzy Deering (@SMD4Dogs) is a marketing communications pro with 21 years of expertise across television, newspapers, magazines, billboards and digital media. As CEO of Moxie, she combines the power of television and Twitter to score for long-time clients like Verizon. We talked with her about recent wins and her big “aha” moment about Twitter.
Tuesday, November 5, 2013 | By Amanda Felson (@felsie), Direct Response Specialist [20:54 UTC]
Twitter connects businesses with customers to drive meaningful conversations. But how does a business or brand then turn those conversations into site visits, leads and, ultimately, revenue?
I work with advertisers who want to drive these kinds of results with their Twitter advertising campaigns. To help them frame their efforts, I like to offer a familiar context for marketers: the demand generation funnel. For each stage of the funnel, you can apply a corresponding Twitter action, from awareness to conversion.