Brazilians have always been enthusiastic early adopters of new technologies and communications platforms. We have a natural passion to communicate, interact, share experiences and exchange information.
In December, we opened Twitter’s local office and operations in Brazil with the goal of supporting local partners and users more directly. Last week, we gathered clients and executives from the Brazilian advertising industry for the official launch of Twitter in Brazil at the Museum of Image and Sound of São Paulo (MIS).
When it comes to product launches, special sales and shopping seasons, tweeting about your brand and product is an effective way to raise awareness and interests among your audience. To understand exactly how Twitter helps companies connect with their target consumers, we partnered with Compete (@Compete) and looked at how Tweets from mobile product and carrier brands influence the U.K. shoppers who see them.
@TwitterAds: Tells us about your background and your latest venture?
@joshjames: I co-founded the web analytics company, Omniture, which became the second largest SaaS business behind Salesforce.com. We took Omniture public in 2006 and sold it three years later to Adobe for $1.8B.
Since we launched Promoted Tweets in April 2010, marketers have come to Twitter to reach new audiences and engage with more than 200 million active Twitter users on the web, on mobile devices, and on tablets. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well because users like the ads experience on Twitter. Our system rewards marketers for being good, not for being loud. And this approach encourages ads that are engaging, relevant and useful.
We recently explored the behaviour of US mobile users on Twitter. Working with Compete, we’ve now conducted a similar study to better understand mobile users in the UK. Check out this infographic to see how Twitter UK reaches users on the sofa, on the move and in moment.
February 11 is Thomas Edison’s birthday and is celebrated as Inventors’ Day. Every year, General Electric (@GeneralElectric) uses the holiday as an opportunity to spotlight its own culture of invention and innovation. On Monday, the brand turned to Twitter to spark conversations and imaginations with the #IWantToInvent campaign.
We like to say that Twitter was born mobile. After all, the 140 character limit of Tweets was based on text messaging or SMS constraints. That means our platform was actually designed to allow anyone, anywhere to read, write and share Tweets.
Today, mobile is often the primary way people around the globe experience Twitter. Sixty percent of our 200 million active users log in via a mobile device at least once every month. So how is a user that accesses Twitter primarily on mobile different from the average Twitter user?