The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: March 2013

Four tips for marketing on Twitter from @charitywater

charity: water (@charitywater) is a non-profit organization that works to bring clean and safe drinking water to the 800 million people around the world who live without it. March 22 marks World Water Day (#WorldWaterDay) – and the biggest awareness opportunity of the year for @charitywater.


More powerful tools for small business and self-service advertisers

When we created our self-service platform for Twitter Ads, we focused on crafting an experience that would be powerful but also insanely simple for any business to use, from your local bakery to larger enterprises using multiple marketing channels.


The new Twitter Ads center

Today, we’re excited to share some changes we’ve made to the Twitter Ads center. Based on feedback from our advertisers, we’ve created a revamped experience that improves campaign reporting, provides more visibility into campaign performance, analytics and spend, and also makes it easier to manage campaigns in real time.


Tweets in Action study: How Tweets influence brand consideration and purchase intent by UK consumers

When consumers are in the market to buy a new video game, camera or pair of headphones, they’ll often go online to research and find deals. But did you know Tweets are playing an increasingly influential role throughout the process?


Powered by Tweets: Taco Bell’s #FeedtheBeat

Tonight at South by Southwest (#SXSW), Twitter users will make music history. During live performances by the bands Passion Pit (@PassionPit) and Wildcat! Wildcat! (@WildcatWildcat), Taco Bell (@TacoBell) will hand over cameras and control to music fans to create the first-ever rockumentary crowdsourced through Twitter.


Twitter and Compete study: How Tweets influence B2B tech audiences

For B2B marketers, lead generation is often both a top priority and a top challenge. We know from previous studies that Tweets influence consumer shopping behavior, but how do they affect the busy business decision maker?


Nielsen Brand Effect for Twitter: How Promoted Tweets impact brand metrics

Last October, we collaborated with Nielsen (@NielsenWire) to announce Nielsen Brand Effect for Twitter, a new survey tool for advertisers to measure the impact of their Twitter campaigns on brand metrics. Starting today, we are moving this capability out of beta and making brand surveys widely available to our advertising partners in the United States, the United Kingdom and Japan.