With over 400 million Tweets generated worldwide on a daily basis, Twitter is a platform where people talk about the products and brands that they care about most. How does conversation on Twitter impact purchases offline? Does the general sentiment of people’s conversation matter?
Advertising on Twitter works well because the experience is built into the fabric of the product: a Promoted Tweet, for instance, is simply a Tweet targeted using the interest graph formed from public user signals like follows.
Until today, the content of Tweets has only been one factor among many in shaping the interest graph. Today, it becomes a first-class citizen. We’re excited to roll out the newest feature on our ad platform, keyword targeting in timelines, available today in all languages and markets where Twitter Ads are supported
Since Twitter is such a dynamic new platform, marketers have a lot of questions. How do I connect with the right audience? How do I do that real-time marketing thing? How do I make 140 characters sing?
For the answer to these questions and more, we welcome you to visit our redesigned go-to resource for businesses: business.twitter.com.