Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according to Bluefin. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.
Twitter users actively engage in auto conversations at all stages of the car buying journey – starting long before they’re officially in-market and continuing well after purchase. They talk about their dream cars, express purchase intent, learn about new models and features, field recommendations, directly interact with brands and often share unsolicited reviews.
Many prospective car buyers engage in auto-related conversations on Twitter to seek information and listen to others’ experiences. To understand how Twitter helps automobile manufacturers connect with their potential customers, we partnered with Compete (@Compete) and looked at how Tweets from auto manufacturers influence the U.K. shoppers who see them.
One of the top questions we get from businesses is “What should I tweet?” Our typical answer (“Well, it depends…”) isn’t always the most popular answer. But it’s the most honest one.
After all, your unique goals and your specific audience on Twitter influence what Tweets will be most “effective.” Plus, on Twitter, you are what you tweet. The quality of your content – how interesting, conversational and useful it is – ultimately determines how engaged your followers will be.