Whether you’re on the Croissette or Main Street, one thing is consistently clear: people are savvier than ever. The attention economy has been turned upside down because the pulse of the planet is at our fingertips — we decide what we want, when we want it, how we want it. Our attention, trust and advocacy are not for sale to brands, and traditional one-way marketing approaches are met with indifference or worse. We’re living through a cultural shift of enormous consequence, and you can miss the signals if you get too caught up in workaday tasks.
Like television, Twitter and newspapers go together. Not only as a place to break the biggest live stories of the day, but as a way to connect newspapers to their readers and extend relationships with advertisers.
For Linda Grant, managing director of the UK’s free national newspaper @MetroUK, Twitter not only provides a window into the lives of the paper’s readers; it contributes to the bottom line.
John Bell (@jbell99), the founder and Global Managing Director of Social@Ogilvy, is one of those rare thinkers who not only understands social marketing but can actually break it down into actionable principles.
Argos is following up the success of its #windadscamera campaign last year, one of the first promoted contests on Twitter, with a new campaign centred around its loveable alien family (@ArgosAliens) who are about to make an addition to the family – the name of which will be chosen by Twitter users.
Online fashion retailer Asos has won a Media Lion in Cannes this week for its global digital Christmas campaign. Using the #BestNightEver hashtag, the campaign helped drive more than £5m worth of sales.
In his Cannes Lions (#CannesLions) seminar today, our Chief Media Scientist (and MIT professor) Deb Roy (@dkroy) detailed our thinking about Twitter as a force multiplier for TV viewing. Here’s a summary.
Last Thursday, we kicked off Twitter’s operations in Canada, gathering clients and partners from throughout the Canadian media and advertising industries at @TheCarlu in downtown Toronto. Our new director of Twitter’s Canadian operations, @KirstineStewart.
Brandon Berger (@BrandonBerger) has his finger on the pulse of global digital advertising. As the Worldwide Chief Digital Officer of Ogilvy & Mather (@Ogilvy), @BrandonBerger makes sure that digital is at the core of Ogilvy’s business across 120+ countries and 22,000 employees.