The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: June 2013

Life in the moment at #CannesLions 2013

Whether you’re on the Croissette or Main Street, one thing is consistently clear: people are savvier than ever. The attention economy has been turned upside down because the pulse of the planet is at our fingertips — we decide what we want, when we want it, how we want it. Our attention, trust and advocacy are not for sale to brands, and traditional one-way marketing approaches are met with indifference or worse. We’re living through a cultural shift of enormous consequence, and you can miss the signals if you get too caught up in workaday tasks.

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How newspapers and Twitter work together to drive revenue

Like television, Twitter and newspapers go together. Not only as a place to break the biggest live stories of the day, but as a way to connect newspapers to their readers and extend relationships with advertisers.

For Linda Grant, managing director of the UK’s free national newspaper @MetroUK, Twitter not only provides a window into the lives of the paper’s readers; it contributes to the bottom line.

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Agency influencer Q&A with John Bell: The secrets to principled social design

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John Bell (@jbell99), the founder and Global Managing Director of Social@Ogilvy, is one of those rare thinkers who not only understands social marketing but can actually break it down into actionable principles.

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Argos drives engagement with Alien baby Twitter + TV campaign

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Argos is following up the success of its #windadscamera campaign last year, one of the first promoted contests on Twitter, with a new campaign centred around its loveable alien family (@ArgosAliens) who are about to make an addition to the family – the name of which will be chosen by Twitter users.

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More options for marketers: Announcing the next wave of Ads API partners

In February we announced the first Twitter Ads API partnerships to make it easier and more effective for marketers to scale campaigns on Twitter.

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Asos drives £5m sales with Cannes Lions winning campaign

Online fashion retailer Asos has won a Media Lion in Cannes this week for its global digital Christmas campaign. Using the #BestNightEver hashtag, the campaign helped drive more than £5m worth of sales.

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#FollowMe: Five tips for brands

Last week, Twitter teamed up with some star athletes to launch #FollowMe, a new way for everyone to make instant highlight reels of their own most engaging moments on Twitter.

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TV x Twitter at #CannesLions

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In his Cannes Lions (#CannesLions) seminar today, our Chief Media Scientist (and MIT professor) Deb Roy (@dkroy) detailed our thinking about Twitter as a force multiplier for TV viewing. Here’s a summary.

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#TwitterCanada open for business

Last Thursday, we kicked off Twitter’s operations in Canada, gathering clients and partners from throughout the Canadian media and advertising industries at @TheCarlu in downtown Toronto. Our new director of Twitter’s Canadian operations, @KirstineStewart.

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Agency influencer Q&A with Brandon Berger: Whenever something happens in the world, people talk about it on Twitter

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Brandon Berger (@BrandonBerger) has his finger on the pulse of global digital advertising. As the Worldwide Chief Digital Officer of Ogilvy & Mather (@Ogilvy), @BrandonBerger makes sure that digital is at the core of Ogilvy’s business across 120+ countries and 22,000 employees.

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