The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: July 2013

A fresh take on campaign setup

We launched Twitter Ads more than three years ago; since then we’ve been busy adding new features, including more targeting options to help you reach new audiences, and additional reporting capabilities to help analyze campaigns as they’ve become increasingly sophisticated.

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Twitter #CreativeFavorites: @Maaco and @PitchAgency offer drivers real-time #Twestimates on auto repair after an accident

@Maacover and @PitchAgency rescue drivers after a car accident with real-time #Twestimates on cost of repairs.

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Guardian says Twitter surpassing other social media for breaking news traffic

Andrew Miller, Guardian News & Media CEO, says that Twitter is driving more referral traffic for key breaking news stories to The Guardian than other social media platforms.

Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Miller (@AndrewMiller100) says 10% of the newspaper’s traffic now comes from social media, and that Twitter is central to its efforts.

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TV ad targeting now generally available; lifts brand metrics and engagement

In May, we announced the beta release of a new product called TV ad targeting, which lets marketers continue the story of their TV advertising on Twitter. The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone. So today, we’re pleased to announce the general availability of TV ad targeting in the U.S.

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How brands can plan for real-time moments

There’s no doubt that real-time marketing can work extremely well when brilliantly executed and done at the right time. Look at Oreo or Lynx for great examples.

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C4 News and Twitter team up to build Snowmail

Channel 4 News has teamed up with Twitter to build its early evening news email update ‘Snowmail’ and becomes the first UK media organisation to use the Twitter Lead Generation Card in the process.

The broadcaster is looking to extend the reach of the daily Snowmail, which is named after Channel 4 News’ senior news anchor Jon Snow. The goal is to sign up thousands of new subscribers and use Promoted Tweets targeting interests and keywords in user timelines.

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Back to school: Three tips for engaging shoppers

It’s no secret that throughout the year millions of parents, educators, teens and influencers turn to Twitter to connect with their interests in real time.

Source: comScore Plan Metrix, April 2013

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Adidas serves an ace with Andy Murray Wimbledon hashtags

Adidas saw its two Wimbledon final hashtags outperform the Champions League by racking up a whopping 30,000 mentions on Sunday, as Andy Murray beat Novak Djokovic to take the men’s trophy.

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Being real-time is not enough; be where your audience is

Being real-time alone isn’t enough for brands. They have got to be where their consumers are and embrace the platform that they’re using. If they’re not they’re missing out on conversation. For me that’s the most important thing about real-time marketing.

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French banking giant touts Twitter-based customer service in new TV spot

French banking group Société Générale has created a television advertising campaign about how it is answering customer queries swiftly via Twitter. The ad, created by agency Fred & Farid (@FredFaridGroup), began airing earlier this week. The ad’s message: it will respond to customer queries on Twitter within 30 minutes during the Monday to Friday work week.

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