Andrew Miller, Guardian News & Media CEO, says that Twitter is driving more referral traffic for key breaking news stories to The Guardian than other social media platforms.
Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Miller (@AndrewMiller100) says 10% of the newspaper’s traffic now comes from social media, and that Twitter is central to its efforts.
In May, we announced the beta release of a new product called TV ad targeting, which lets marketers continue the story of their TV advertising on Twitter. The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone. So today, we’re pleased to announce the general availability of TV ad targeting in the U.S.
Tuesday, July 16, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [08:49 UTC]
Channel 4 News has teamed up with Twitter to build its early evening news email update ‘Snowmail’ and becomes the first UK media organisation to use the Twitter Lead Generation Card in the process.
The broadcaster is looking to extend the reach of the daily Snowmail, which is named after Channel 4 News’ senior news anchor Jon Snow. The goal is to sign up thousands of new subscribers and use Promoted Tweets targeting interests and keywords in user timelines.
Being real-time alone isn’t enough for brands. They have got to be where their consumers are and embrace the platform that they’re using. If they’re not they’re missing out on conversation. For me that’s the most important thing about real-time marketing.
Friday, July 5, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [08:02 UTC]
French banking group Société Générale has created a television advertising campaign about how it is answering customer queries swiftly via Twitter. The ad, created by agency Fred & Farid (@FredFaridGroup), began airing earlier this week. The ad’s message: it will respond to customer queries on Twitter within 30 minutes during the Monday to Friday work week.