The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: August 2013

Lead Generation Card: Now available to all advertisers, with new features

In May we announced the limited availability of our Lead Generation Card - a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. After making refinements based on feedback from early adopters, we are happy to announce that Lead Generation Cards are now open to all advertisers, including small and medium businesses who advertise on Twitter.

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Powered by Tweets: Honda puts customers in the driver's seat with #WantNewCar

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Want to engage new customers and reward the loyalty of existing ones? Take a page from Honda: Listen to what they want.

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Survey: How small and medium-sized businesses benefit from their Twitter presence

Every day, people who own small and medium-sized businesses (SMBs) ask us how Twitter can help them. Because they’re often strapped for time and resources, they want proof that their efforts on Twitter can lead to real business results. To help understand the value of Twitter for SMBs, we asked global research firm Market Probe International to survey 500 people over age 18, across several verticals in the US and UK, who currently follow SMBs on Twitter.

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Why CEOs should be on Twitter

A recent survey carried out by Brandfog found that the vast majority of people trust a company more if the chief executive officer actively engages with social media. It was a point echoed by the three CEOs who appeared on stage at the recent Twitter event #TweetsFromTheTop.

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How to choose a hashtag

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The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.

To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.

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NatWest gets creative with customer service on Vine

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Twitter fulfills many roles for marketers, and one of the first that brands start with is customer service. We have seen brands open a direct conversation with customers on a scale that previously wasn’t possible.

In some cases, this can represent something of a logistical challenge, as brands look to find ways to quickly and succinctly deal with issues such as frequently-asked questions.

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How Twitter users tweet while on holiday - Infographic

Twitter was designed for the mobile phone from the very start, so naturally many of us access it when we are on the move, and increasingly, when we travel, as this infographic highlights.

The infographic is based on new research looking at how British Twitter users use the platform when they travel. It reveals that three quarters of Britons keep tweeting when on holiday, and that as many as 59% access Twitter at least once a day.

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How videos go viral on Twitter - Three stories

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What is it that makes videos go viral? It is one of the big questions in digital marketing. While there is no single magic formula, we’ve come up with some key insights after tracking the stories behind three recent viral videos.

Our UK Research team looked at popular videos that are all very different in nature. They range from Dove’s Real Beauty campaign to the Ryan Gosling “won’t eat cereal” videos and Commander Hadfield’s ‘Space Oddity’.

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Promoted Tweets drive offline sales for CPG brands

Even in our increasingly online world, the vast majority of retail sales still happen offline — according to U.S. Census Bureau research, more than 94 percent of retail activity still happens in the physical world. This presents an interesting challenge when trying to measure the impact of marketers’ online advertising.

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Influencer Q&A with Heather Balsley: Twitter builds deeper affinity for Holiday Inn Express

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With over 4,600 hotels and resorts around the globe, InterContinental Hotels Group markets many of the world’s most popular hotel brands including Holiday Inn, Holiday Inn Express, Crowne Plaza and InterContinental.

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