The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: 2014

How Kohl’s used Twitter trivia to stand out on Black Friday

A behind-the-scenes look at Kohl’s successful Black Friday trivia campaign.

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Influencer Q&A with Heineken: how #SparkMyParty delighted holiday partygoers

How Heineken used a holiday contest on Twitter to generate more than a million impressions and a 10.2% engagement rate.

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Five tips for using Twitter’s keyword targeting in timeline

Campaign techniques and best practices for keyword targeting in timeline.

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Reach the right users with two new mobile targeting options

Now you can target users with new devices or by their mobile carrier

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Introducing tailored audiences from mobile apps

Today, we’re announcing tailored audiences from mobile apps, a new way for

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Answers: now available for free to measure app installs on Twitter

Advertisers can now use Answers for measuring app installs on Twitter.

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Introducing Twitter Offers

A new way for merchants to connect with customers and grow business through Twitter.

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American Express uses Twitter to encourage consumers to #ShopSmall

@AmericanExpress makes Small Business Saturday more effective with a custom Twitter reminder card.

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How MixChannel uses Fabric and Twitter Ads to drive billions of monthly video plays

A mobile app uses a combination of Twitter products to help become the most popular short video community in Japan.

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Three new insights for travel brands on Twitter

Whether they’re heading to grandma’s house or the Caribbean, many travelers will

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