When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets — they also take actions that benefit your business.
Raw, provocative, visual: These are a few of the words that spring to mind about the American Apparel brand. But the Los Angeles-based company is much more than just its edgy aesthetic. We asked the company’s Director of Marketing Ryan Holiday to share some of the digital business savvy behind their famously risque ads.
In December we announced the global availability of tailored audiences, giving advertisers the ability to reach visitors to their websites directly on Twitter. Today, we’re releasing new ways to create tailored audiences, so that advertisers can define groups of existing and potential customers more flexibly and connect with them on Twitter.