Twitter is a platform built around live public conversations that happen as events unfold in the world. One of the best ways for users to discover what’s happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest.
One year ago, we launched the Twitter Ads API in order to create a diverse ecosystem of partners that could enable marketers to achieve greater ROI through Twitter Ads. Since then, we’ve expanded this network of partners beyond advertising alone, and today we’re pleased to introduce a new name for our entire suite of partners: The Twitter Marketing Platform Program.
In August 2013 we announced the ability to quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods brands in the U.S. Today, through our continued partnership with Datalogix, we’re pleased to introduce offline sales impact for U.S. auto advertisers to measure actual vehicle purchases from their Twitter audience.
Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair.
People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season’s finale of “Pretty Little Liars” with a record-breaking 1.9M Tweets (as measured by Nielsen’s SocialGuide) it’s clear that TV and Twitter are better together.