The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: March 2014

Arby's: Always-on listening, engagement our secret to success on Twitter

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It starts with what our customers are saying.

Social listening is the foundation to our approach on Twitter. As our new CMO Rob Lynch says, “Our guests engage with our brand via social media in real time and around the clock. We need to be constantly listening for opportunities to jump in and join the conversation.”

That’s why we monitor brand terms closely and watch real-time trending topics. We notice when there’s a high volume of Tweets about turnovers during an NFL game and are ready chime in at the right moment.

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Now available: Hispanic TV conversation targeting

In light of the adoption we have seen with TV conversation targeting for English- language television shows in the U.S., we’re expanding this feature for Spanish- language television in the U.S.

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Behind the Tweet: @JCPenney’s #TweetingWithMittens

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JCPenny’s director of social and mobile, Sean Ryan, details the company’s Super Bowl Sunday #TweetingWithMittens campaign.

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