Marketers turn to Twitter to drive tangible business goals like sales, leads and website traffic. Over the last year, we’ve enhanced our ads platform with new targeting options, creative ad units, and measurement tools to help our clients better achieve their direct response marketing goals.
In December, together with MoPub we announced we’d begin testing MoPub’s programmatic native ads platform with mobile app developers. After four months of testing and gathering feedback, today we’re pleased to announce the global launch of native ads for all publishers.
We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange.