The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: 2015

Testing Promoted Tweets on our logged-out experience

We’re launching a private beta test that gives advertisers the ability to extend their campaigns to a larger audience.

Read more...

New research: consumers willing to spend more after a positive customer service interaction on Twitter

Fast responses can generate up to almost $20 in incremental revenue for airlines.

Read more...

How Twitter drives sales: seven facts about holiday tech shoppers on Twitter

Here’s how tech shoppers will use Twitter this season to research, discuss, and fulfill holiday wish lists.

Read more...

New research: how Twitter users consume mobile dining apps

New findings from DB5 reveals that Twitter users download more dining apps — and spend more money with them — than non-users.

Read more...

How auto brands used Twitter to share news from the #LAAutoShow Press & Trade Days

Tags

More than a dozen automakers unveiled new models on Twitter using images, videos, and live Periscope broadcasts.

Read more...

#Influencer voices: how Bully Pulpit Interactive (@BPIMedia) prepares for landmark moments on Twitter

A digital marketing agency uses Twitter on behalf of its political and non-profit clients to drive big results.

Read more...

Mobile Programmatic Trends Report: The uncharted inventory opportunity

In the Mobile Programmatic Trends Report, we take an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.

Read more...

#Influencer voices: Why video on Twitter is a key marketing vehicle for @Porsche

Tags

Alissa Clauson (@alissaclauson), new media and social media engagement manager for @Porsche, shares how the auto brand uses Twitter to both amplify announcements and connect with consumers on a daily basis.

Read more...

#Influencer voices: How @BeekeeperGroup uses Twitter to shape the conversation about national issues

A D.C. public affairs firm uses Twitter to shape the dialogue about national policy issues and engage with legislators and influencers on behalf of its clients.

Read more...

#Influencer voices: How @LincolnMotorCo accelerates customer engagement with TVxTwitter

Tags

Amanda Juip, a social media manager at Lincoln Motor Company, explains how the brand reaches its audience by aligning its Twitter campaigns with popular TV programs.

Read more...

Pages