The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: October 2015

#Influencer voices: How @LincolnMotorCo accelerates customer engagement with TVxTwitter

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Amanda Juip, a social media manager at Lincoln Motor Company, explains how the brand reaches its audience by aligning its Twitter campaigns with popular TV programs.

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Introducing Twitter Brand Hub

New conversation analytics for brands to better understand customers and audiences.

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New holiday research: Five ways for retailers to engage shoppers on Twitter

New Twitter conversation data from @Converseon reveals how retailers on Twitter can make cash registers jingle throughout the holiday season.

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Testing Promoted Moments

We’re beginning to test Promoted Moments, giving brands a more creative canvas for telling stories.

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#Influencer voices: How the National Association of Manufacturers captures attention on Twitter during major political events

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The advocacy group uses Twitter to influence the public and members of Congress during key political moments.

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#Influencer voices: How @FiatUSA builds its brand in real time with Twitter

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Discover how @FiatUSA connects with customers on Twitter during pop culture moments.

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Six takeaways from Twitter #VideoNOW

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Twitter executives and marketers from the @NFL and @beatsbydre share the latest on Twitter Amplify, Niche, Periscope, Moments, and more.

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Understanding the impact of Twitter Ads through conversion lift reports

Direct response advertisers can now gain valuable insights about Twitter conversions.

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Twitter Amplify: now offering video monetization at scale

Content producers of all kinds can now easily start monetizing their video content on Twitter.

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#CreativeFavorites: @BBDONY brings @Lowes popular #lowesfixinsix series to life

Discover how one agency reverse engineered a popular Vine series to launch the first Lowe’s in Manhattan.

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